Portfolio

Graphic Design & Digital Art

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Photography

Relevant Projects

MKTG 4644: Marketing, Society, & the Public Interest (Fall 2024)

Artificial Intelligence in Healthcare: Is it ethical?

  • Researched the history of AI and its recent affects and implementation into the healthcare field

  • Presented both the pros and cons of the ethical topic and defended our stance of pro implementation of AI in healthcare

  • Explained how utilizing AI in healthcare can contribute to significant financial savings, advancements in cancer detection, and clinical trials

MKTG 4304: Marketing Communications (Spring 2024)

Rainbowl Restaurant: Integrated Marketing Campaign

  • Assessed current position of the company in the local market and how internal and external factors can impact the brand

  • Researched the target market and competition to curate SMART goals and budget

  • Conducted A/B testing to assist in the creation of branded digital & physical content to target specific market segments

MKTG 4154: Marketing Research (Fall 2023)

The Boardwalk Cafe: Public Perception Market Research

  • Utilized QuestionPro to design original survey to access public perception of the new business using nominal, ordinal, interval, and ratio questions

  • Conducted statistical analyses using a chi-square test and a test of population mean